The Twelve-Stage Business Plan

A. Quite simply an elevator pitch is a short description of what you can do and how this benefits others. Good elevator pitches last around 20-30 seconds and contain enough creativity and information to make them memorable. It used to be the traditional way business associates introduced themselves to one another and answered the question What do you do for a living? If all they had said was I am an (accountant, lawyer, consultant, or whatever) it only tells the listener what you are, not how you help others.

If you are the brand then you need to follow all the branding rules. You must adhere to all the conventions of creating a solid brand. You are also the corporate identity along with several other functions. The functions you would use for a corporate identity all need to be addressed. These functions include: Logo, advertisements, Printers, transportation, signage, letterhead, website, business cards, and so on. Everything needs to be consistent. This means that the elevator pitch you use must also fall into line with all the other components. Do not let anything be different from the creation of the brand. Creating a brand around a person is not easy but it will show them as an expert in their field.

This sounds too simple, but it really is the basis of all time-management systems. Your to-do list can be electronic, on fancy paper, bound in a notebook or loose-leaf. The key is to have everything you want to accomplish on one list. My to-do list might have a one-line item on it, such as “write company annnual report,” which refers me to a much larger file or even a file box on that item.

Make sure the credit card company reports to the major credit bureaus. If you are trying to build or rebuild your credit rating, this is essential. These bureaus produce the credit reports that companies use to evaluate you before extending loans or lines of credit, so it is important that they hear about your responsible credit use.

Our anxiety levels tend to increase when we are busy thinking about ourselves – how do I look?; am I sounding nervous?; am I making a fool of myself?; am I answering the questions correctly?; am I rushing my answers?; idiot, I forgot to mention…X; am I sounding desperate? – you know, that inner voice that keeps on criticising you and undermines your self esteem.

Many used cars come with an “As is” warranty, which is to say no warranty all. Reputable dealerships do generally offer a freewarranty, so ask and make sure you understand what you are getting.