My business experience has taught me one true thing: That maximizing your productivity, happiness, peace, or impact can best be accomplished if you clearly understand the 12 Rules of Time.
It’s not unusual have a compelling case study rewritten into a press release, magazine article, ezine article or used in Company Annual Report. You can send it in emails or link to it on your site. It truly is a great start to a marketing campaign. Use them to send with fund raising letters as an insert. Hand them out at meetings and gatherings. Provide them to volunteers and recruiters.
Honda’s company annnual report announced the obvious: Though economies in China and India expanded, U.S. and European economies tumbled hard, after an earlier growth spurt. Introduction of the all-new Pilot, Acura TSX and Acura TL got noticed, but couldn’t create a big enough splash to increase total sales figures.
A key thing to look for with these types is whether or not the company reports to the main credit bureaus. There are three main bureaus, and if you are managing your finances well and are paying your new bills on time, you want them to know about it, as this can help to improve your rating. Bear in mind, however, that you may already be able to remove negative entries on your report, by contacting the bureau directly.
And be smart about the size of your niche. Don’t go so narrow that you’re forever starved of work. Don’t go so broad that people view you as a Jack or Jill of all trades, a generalist.